Bio

Craig
Craig

Craig

Perception determines our reality.

Before finding photography I held positions
in marketing and public relations agencies.

We used branding and behavioural economics
to influence consumers attitudes and behaviour
towards our clients’ products and services.

Powerful, emotionally engaging imagery
were heavily featured in successful campaigns.

I’ve since hopped the fence and now create the
imagery that I once purchased.

With the such working knowledge,
I work best with creative directors, brand managers
and owners who have a deep understanding of their
brand, culture and consumers.

Residing in the mountains is key to the outdoor
lifestyle that inspires me to create. I strive to stir
sports and adventure into unique recipes
that drive people to action.

Above all, always choose adventure!

line break cheat

The profile picture was made by my good friend
and mentor, Charles Zuckermann at
corporate head shot gig we did together.

The cover photo was taken by the bubbly Momoko Soeno
during a shoot with a friend in Chigasaki, Japan.