Bio

Craig
Craig

Craig

Perception determines our reality.

My work is based on a strategic understanding
of the desired brand perception we are aiming
to communicate.

I work with my clients to uncover stories that
resonate with the defined target audience,
then integrate ritualized product use
into those stories.

My primary format is commercial documentary;
which utilizes well planned commercial photography
approaches combined with authentic human interactions.

The result is beautiful imagery that captures
people living the client’s story in an authentic
and consumable way.

I work best with marketing managers,
brand managers and owners whom have
a deep understanding of their brand,
culture and consumers.

Above all, always choose adventure!

line break cheat

The profile picture was made by my good friend
and mentor, Charles Zuckermann at
corporate head shot gig we did together.

The cover photo was taken by the bubbly Momoko Soeno
during a shoot with a friend in Chigasaki, Japan.